thescruffypiratedotorg

Interview with a guy who started a Twitter account that blatantly lampooned BP for how it handled the oil disaster.

I'm mostly posting it for this one section:

You know the best way to get the public to respect your brand? Have a respectable brand. Offer a great, innovative product and make responsible, ethical business decisions. Lead the pack! Evolve! Don’t send hundreds of temp workers to the gulf to put on a show for the President. Hire those workers to actually work! Don’t dump toxic dispersant into the ocean just so the surface looks better. Collect the oil and get it out of the water! Don’t tell your employees that they can’t wear respirators while they work because it makes for a bad picture. Take a picture of those employees working safely to fix the problem. Lastly, don’t keep the press and the people trying to help you away from the disaster, open it up so people can see it and help fix it. This isn’t just your disaster, this is a human tragedy. Allow us to mourn so that we can stop being angry.

Stop worrying about how you are perceived and let your actions dictate that.

This is the same way I feel about people who worry about search engine optimization. Create a good product and people will find you and then so will Google. That's all that matters. Be something that people care positively about.

Leroy Stick – the man behind @BPGlobalPR

7 December 2010 02:00pm UTC • 67 views • 1 comment

Tagged with publicrelations, pr, bp, oilspill, twitter

1 comment

1. Peon Peetie

   9 December 2010 02:08am UTC

   speaking on search engine optimization and the evils therein, the guy who threatened his customers because any press is good press got arrested. see more on avalantern!

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